Roku Vs Firestick: Which One to Choose?

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Roku vs firestick

Roku and Firestick are popular streaming devices that allow you to watch content from various sources like Netflix, Hulu, Prime Video, Disney+, and more on your TV.

Roku vs Firestick Key differences:

  1. Platform: Firestick runs on Amazon’s Fire TV operating system, while Roku has its own operating system.
  2. Voice control: Firestick has Alexa voice control built-in, while Roku has its own voice control feature.
  3. Available channels: Both offer a wide range of channels, but some channels may only be available on one platform or the other.
  4. User interface: The user interface on Firestick is more visually appealing, while Roku’s is simpler and more straightforward.
  5. Price: Firestick is generally cheaper than Roku for paid content.
  6. Remote control: The remote control for Firestick has more features, such as the ability to control your TV’s volume and power, while the Roku remote is more basic.

Ultimately, the choice between the two will depend on your personal preferences and needs. Both are good options for streaming content to your TV.

Roku is a better choice for people who need more convenience. Also, it has a lot of free content you can watch without a subscription. On the other hand, Firestick has loads of exclusive content and works well with all Amazon devices, including Echo Dot and Fire TV.

I’ve been using Roku and Firestick for some time, and I have compared both streaming devices to help you make the right decision in this article.

Related: Android TV vs. Google TV – What Are The Key Differences?

Amazon Firestick: An Overview 

Amazon introduced its Fire TV Stick in 2014; since then, it has been a favorite among online streaming lovers. The reason for Firestick’s immense popularity is the content and features it offers.

Just plug it into your TV or monitor, and you can stream your favorite content. To date, Amazon has released several Firestick versions, some of which even support 4K content. 

Even the remote controls got smarter, and the built-in Alexa helps control the Fire TV Stick using voice commands. 

Roku TV: An Overview 

Roku TV has been there for over 20 years, making it a popular streaming platform. Though the set-up box was only released in 2008, it is still older than Firestick. The best model in 2023 is Roku Streaming Stick Plus, which is as convenient as the Firestick. 

Setting up Roku TV requires an active internet connection and a Roku Account. I love the Roku remote as it features everything needed for a smooth streaming experience. You can even use voice commands to search for channels and do much more. Roku also features several free channels

Related: Why Is My Roku Remote Not Working?

Roku Vs. Firestick: A Quick Comparison 

If you are in a rush and want to choose a better option, this table will help. I’ve broken down the main differences between both streaming platforms to help you make a choice.



Ease of Use 
Streaming Quality 
Better Menu
Remote Control 
Better Search Results 
Support  Tie Tie
Additional Features 

After going through this table, you can easily find out which is better: Roku or Firestick, depending on your preferences. If you wish to know more, read the in-depth comparison below. 

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Roku Vs. Firestick: A Detailed Comparison 

In this section, I’ve compared Roku and Firestick streaming devices. From the prices to ease of use and video quality, you’ll know everything to make an informed decision.

Ease of Use 

Regarding ease of use, both Roku TV and Firestick are amazing. However, Roku wins here, as setting it up requires less time, and the interface is pretty simple.

The initial setup process of Roku and Firestick is similar. All you need is to plug in the cord-cutter device in your TV and follow the on-screen instructions. Once done, you need to enter your account credentials, i.e., Roku account details and Amazon account details to complete the process.

Both devices show clear on-screen instructions, and setting them up is a piece of cake. I recommend Roku for people that are not so geeky and need something simple. 


Comparing Roku TV and Firestick based on price was still pretty tricky. There isn’t a massive price difference, but every dollar matters, so choosing a cheaper option is essential.

Below I’ve attached a pricing table for Fire TV Stick and Roku TV based on the latest models available in 2023.

Amazon Fire TV Stick Models and Prices in 2023




Fire TV Stick with Alexa Voice Remote $39.99 Firestick offers access to over 200,000 free TV episodes and movies. Also, the interface has less clutter, and the new-preset button launches your favorite apps quickly. 
Fire TV Stick 4K Max streaming device $54.99 One of the most powerful Fire TV Sticks with the ultimate video quality. It also supports Dolby Vision, HDR, and HDR10 for a fantastic viewing experience. 
Fire TV Stick Lite with Alexa Voice Remote $29.99 The most affordable Firestick lets you stream over one million TV shows and movies. The remote offers voice control for more convenience.
Fire TV Cube $119.99 The most versatile streaming device for endless entertainment. It has built-in Alexa, so you can switch channels and control this device using voice commands. 

Roku TV Stick Models and Prices in 2023




Roku Streaming Stick 4k  $49.99 The streaming device has a super-fast interface and a massive selection of free TV shows and movies. Also, the long-range Wi-Fi improves connectivity and offers a lag-free streaming experience. 
Roku Streaming Stick 4k+ $69.99 It comes with a rechargeable Roku Voice Remote Pro. Also, you can share photos, videos, and music via AirPlay or any Apple device. 
Roku Ultra  $99.99 This streaming device is equipped with Cinematic Dolby Vision and offers ultra-HD audio and video. Also, it has a Roku Voice Remote Pro with a 3.5mm jack to enjoy private watch time. 
Roku Premiere $39.99 This cord-cutter device lets you stream 4K content in HDR. The remote is convenient to use and has multiple app shortcuts for quick access. Also, you get access to free Roku mobile apps. 
Roku Streambar  $129.99 It is a soundbar with built-in Roku TV. In addition, the device features Dolby Audio, an optical connection, a cable, Bluetooth, and a USB for local playback. Also, it comes with a voice remote for quick control. 

Regarding pricing, Firestick seems a better option because you get 4K picture quality for as low as 40 bucks. If you want an upgraded experience, you can switch to Roku, but you’ll have to spend more. 

Roku and Fire TV Stick offer 4K models and many movies and TV shows you can choose from.

Disclaimer: The prices listed here are subject to change and depend on the service provider. Cross-check the price on the official website before making a purchase. 

Streaming Quality 

Fire TV Stick 4K Max is a clear winner regarding picture quality. I’ve used the 4K Firestick and Roku TV models and have a clear idea of what both cord-cutters offer.

Both streaming devices deliver 4K content, but Firestick offers better color contrast. Also, the audio quality is better with the Firestick plugged into your 4K TV. Roku TV’s audio/video quality was impressive, but Firestick has the edge over Roku.

Better Menu

The menu is the interface of the streaming device. It has a massive impact on the watching experience since everyone needs a menu that’s easy to navigate. Both Fire TV Stick and Roku TV have an extensive menu, and there are plenty of options to choose from.

While navigating through the menus, I found Roku easier to understand. It’s easier to browse through and quickly find the content you want to watch. However, it does not mean that Firestick has a poor menu. It is just broader, and navigating through it takes time.

If simplicity is your preference, Roku TV should be your choice. Also, the latest menu update made Roku’s menu even better.

Remote Control 

The Firestick’s Alexa voice remote made many headlines for its features, whereas the Roku remote is a silent player. I’ve had my hands on both remotes and found the Roku remote a better choice.

The Roku Remote has more control buttons and offers quick access to several apps, including Netflix, Apple TV, and more. Also, the remote feels more durable compared to the Fire TV Remote. 

In addition, Roku’s remote has two programmable buttons that add more convenience. The remote with a Firestick also has quick-access buttons, but they can’t be programmed.

However, you can easily connect a Firestick remote to a TV, which is a bit complicated with Roku.

Better Search Results

Roku again wins as it offers better search results as compared to Firestick. The search results on Roku TV are straightforward, and you can quickly find what you need. On the other hand, Firestick’s search results are confusing, with plenty of options and false positives. 

Finding your favorite shows from thousands of available options can be pretty challenging. Therefore, you should choose Roku TV as it has better search results. 


The customer support for both streaming devices is fantastic, and deciding on a clear winner is difficult. I have been using Roku and Fire TV Stick for a long time and have no issue contacting customer support. 

Though the wait time for Roku was a bit longer than Firestick, the service was satisfactory. If you prefer top-of-the-line customer support, Firestick seems better because Amazon knows how to look after its customers.


Roku TV has a menu you’ll easily navigate, but using a Firestick is more convenient. Also, plenty of Firestick guides educate users about its features. Once you get the hang of its features, you’ll find using a Firestick easier and more convenient. 

I’ll rate Firestick 9/10 in terms of convenience, whereas the Roku TV deserves 8/10. However, it is subjective as some people find Roku TV more convenient. I asked some of my friends and other streaming device users, and everyone recommended Firestick because of its convenience.

Additional Features 

Apart from streaming 4K content, these cord-cutter streaming devices offer you plenty of features. You can do a lot, from controlling the remote using voice commands to using the device using your smartphone. 

Firestick is a better option when it comes to additional features. If you prefer features and want to enjoy using the streaming device, you should go for a Firestick.

Roku TV Stick is popular because it’s easy to use, and has fewer features, so folks with less tech know-how can also use it. 

Which is the Best Streaming Device and for Whom?

Now that you know the difference between a Firestick and Roku TV, it’s time to decide. Below is a brief verdict of each streaming device you’ll find helpful when choosing one.

Who Should Choose a Firestick?

Amazon Firestick is for people who prefer ultra-HD video and audio quality. This streaming device offers loads of features, and you can have a fantastic watch time. Also, Firesticks are perfect if you want to access plenty of apps such as Netflix and more.

Also, Amazon offers multiple options, including a Lite version and 4K Max. Lastly, Firestick is cheaper than Roku, making it a good choice.

Who Should Choose Roku Stick?

Roku Stick is perfect for folks who want an easy-to-use streaming device. The handy remote comes with multiple buttons to launch apps on the go. In addition, the Roku remote has two programmable buttons to set shortcuts.

Roku also has better search results, and you don’t have to wait to watch your favorite programs. The interface lets you navigate it quickly, so there’s no need to fuss. Roku has more versions available such as Roku Streambar, a soundbar with a built-in streaming device. 

Roku Vs. Firestick FAQs

Q: Is Roku Easier To Use Than Firestick?

A: Yes, Roku is easier to use than a Firestick. The menus are convenient, and you can quickly find the shows and movies you want to watch. 

Q: Can I Watch Roku On Firestick?

A: You can stream Roku TV on Amazon Fire Stick and Amazon Fire TV. Watch this video for a quick demonstration of how to watch Roku on Firestick.

Q: Which Is Better, Fire Stick Vs. Roku Vs. Chromecast?

A: The choice is up to you, as everyone has different preferences. Chromecast should be your choice if you want to make your regular TV smart and then download apps. Of these three, Roku is the easiest to use and offers more convenience. On the other hand, Firestick has loads of content and is a cheaper option.

Final Words 

I hope this Roku Vs. Firestick article has helped you make the right choice. I have tried to compare both streaming devices on the parameters that affect the user’s experience. Go through the table, and read the difference properly to know everything. Also, choose a device depending on your budget and the type of content you want to watch. 

Stay tuned with the Wired Shopper for more informative posts on top streaming devices, and become a smart buyer. 

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