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Exec Hints at Xbox Series X July Event

by Lisa Hayden
Xbox Series X July Event

Today we explore everything we know about the Xbox Series X July Event...

The Xbox Series X, Microsoft's upcoming iteration of its home console is likely the most exciting prospect since Cyberpunk 2077. Well, that and the PS5. At the company's July Xbox 20/20 show, Microsoft will be looking to level the playing field with fellow console competitors Sony. 


In truth, it is difficult to dispute the effectiveness of Sony's recent event. A show which knocked it out of the park for the most epic of home runs. Seemingly going above and beyond. In terms of what players expected to see.

At least in aspects of gameplay (Which we will get to a little later) with its showstopping PS5 Reveal Event. It also helped that Sony had kept some design elements, namely the console itself, secret. Hence, adding a sense of suspense to the show. Once finally revealed, the console aesthetics sent shockwaves reverberating around the gaming sphere and beyond.


But What About Microsoft? Well, the event, forecast for July, will grant Microsoft opportunity to promote its first-party games for the Xbox Series X. One of the more likely candidates leading the charge, reveal-wise, will be Halo Infinite. A franchise, arguably as inherently Microsoft as Nintendo's Mario. Maybe.

It is not just about games, though. Hardware could also feature. Since Sony dropped the all-digital next-gen console bomb on us, perhaps team Microsoft has its version of that up sleeve. It is possible.

Now, more than ever is an excellent chance for Microsoft to swing the pendulum in its favour. As a gamer, I want to know what possible launch plans the company has, regarding the Xbox Series X. While possible price points would also be handy. On the run-up to release.

On top of that, a good look at the future line-up of games. That, above all else, would in my mind, stand the Xbox Series X in good stead for a 2020 release date.

July Xbox 20/20 show in the Works, According to Exec

Xbox Series X July Event exec hints

Aaron Greenberg, Xbox Marketing Director, who forms part of planning for Microsoft events, took to Twitter, suggesting that Microsoft had done an internal review of the upcoming show with none other than Phil Spencer, Executive Vice President of Xbox.

"Team Working hard on it," said Greenberg, in response to a fan. "We will share more details when all is locked. Kindly ask for patience in the meantime."

Although Greenberg said, the company is not able to announce more details right now. Such as an exact date. Or confirm any event inclusions.

Microsoft's Xbox Series X Event in May

Why is the July Xbox 20/20 Event such a big deal? Well, back in May, the event, at least from my perspective, did not deliver in terms of first-party exclusives. Sure enough, we had some decent third-party games. Like the impressive-looking Assassin's Creed Valhalla. But still.

Perhaps more of a let-down was the apparent lack of gameplay. Although, much of that was likely a result of setting the wrong expectations for fans.

An insight seemingly confirmed by Aaron Greenberg on Twitter, as he gave feedback to a fan following the event.

"Clearly we set some wrong expectations," states Greenberg.

So, a substantial admission there. But in truth, it is great to see this sense of transparency with the fans. Also, I have every ounce of confidence Microsoft will put on a spectacular show when the July Xbox 20/20 event happens.

Will the Xbox Series X deliver the goods? I have high hopes.

By way of getting you drooling for the next-gen here is a tantalizing glimpse at what lies in wait for players, come launch.

Xbox Series X Specs, According to Microsoft

In a press release via the Official Microsoft Xbox Blog, Will Tuttle, Xbox Wire Editor in Chief, says the following when discussing the true potential of its 8x Cores @ 3.8 GHz (3.6 GHz w/ SMT) Custom Zen 2 CPU, combined with 12 TFLOPS, 52 CUs @ 1.825 GHz Custom RDNA 2 GPU.

Xbox Series X July Event specs

"These next-generation architectures deliver a new level of performance that lets developers create realistic and immersive experiences like we've never seen before, while also allowing the team at AMD to seed a next-generation DirectX ecosystem that will continue to push the industry forward." 

So clearly, the internal architecture is set to far exceed today's limitations. Outside of the visual realm, however, players will also seek performance as a top priority. Meaning, reliable framerates to match resolution are a must. The same goes for Sony.

Whether we see 4K or even 8K at a constant 60 frames per second is another matter. Though that largely depends on the demanding nature of each game. But also, the processing power required.

Fundamentally, the potential is there for an elevated gaming just like ps5 experience.

I think, at a mere minimum, players can expect ray-tracing, higher framerates, and faster Loading times to all play a part. How exactly that manifests on screen?

We will have to wait and see. 

In Conclusion

As it stands, Sony has put itself in prime position following the recent success of its PS5 reveal event. Inevitably, I am expecting a strong fightback from Xbox, during its July 20/20 show.

In truth, I am not leaning one way or the other, at this point. Bur rather, I am thoroughly excited for both perspectives. Whether that be Microsoft or Sony, the next-generation is looking more and more like an awe-inspiring era for gaming.

Xbox Series X July Event gaming

Could consoles close the gap on PC? Perhaps marginally. Then again, this next-generation should exceed all prior expectations. Whatever side your allegiances lie, there is no denying that the future looks bright for players.

Considering new and improved technology, I would love to see the Xbox Series X venture further down the VR route. For me, there is untapped potential when it comes to creating immersive experiences.

But that is just my stance.

We want to hear your thoughts. Will the next-gen bring about a console clash of titans? Maybe you plan on buying both? Do we need to forget about sides, and share the love? We want to hear from you, the gamer.

So please send any suggestions via the comments.

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