In today’s digital world, a large portion of interactions happen online, from buying and selling to hosting meetings, connecting with strangers, and rendering services. It’s now a duty of protection and trust for the safety of every user. For service providers and digital marketers, customer trust isn’t a joke but a huge deal because once this trust is broken, it might never be built again or might not be viable like before.
As a service provider or marketer, the customer’s trust must be protected by all the possible means available so the customer can build more confidence in products or services.
There are many ways to enhance customer trust in this digital space, where being transparent and honest is a key player. Customers care about the security of a product or service, and they won’t want their data to be exposed or used for malicious reasons when using a product or service.
Customers want total control and access to a product or service they have acquired without a third party disrupting their usage of the product or service. All these boil down to proper security and data protection for the customers. One of the successful ways to protect customer’s trust has been through identity verification.
Identity verification has built a lot of customer trust, as customers are confident that their product or data is safe to keep. Research carried out by Javelin Strategy and research proves that account takeover fraud losses in the financial institutions that use document verification technologies have been reduced by 72%, which has increased the protection of valuable assets for their customers and built customer trust.
What an unsung hero identity verification has been in this digital year. The rise of generative AIs and other AIs has made it tough to protect customer’s trust as these AIs break through unsophisticated identity verification techniques.
The need for more sophisticated identity techniques is required to beat the threats of deepfake. Deepfakes are one of the fastest methods of identity theft, as attackers only need minute details to gather all the information necessary to validate their victim’s identity.
This underscores the importance for companies to heavily invest in security technologies and consistently update their tech infrastructure to avoid falling victim to such attacks and ending up breaking their customer’s trust.
Table Of Contents
How can a customer’s trust be strengthened through identity verification?
Use of multiple layers of authentication
Multi-factor authentication, like that of 2FA, has proven to be a good protection against hack breaches as it goes beyond just passwords and involves code sent to phones via SMS, email, or biometric scans (fingerprint scans or facial recognition).
Strengthening them more will project customers and reduce attacks by adding more layers to the authentications. Customers who are aware of how much security is available to protect their data and assets can rest assured that there is “no room for hacks or breaches” and that their accounts can only be opened by them.
Use of sophisticated biometric verification
Using only fingerprints isn’t enough, as hackers have developed methods of stealing users’ fingerprints. The addition of facial recognition that will combine the matching of fingerprints with detailed facial features like hair color, iris scans and color, nose and ear size, eyebrow blink time intervals, and so on to march and unlock the user’s asset will make it possible to protect users from hackers attacks on their assets.
Customers who are aware of how much security is available to protect their data and assets can rest assured that there is “no room for hacks or breaches” and that their accounts can only be opened by them.
Use of sophisticated document identity verifications
This involves verifying identity documents, which are mostly government-issued IDs like passports, driver’s licenses, utility bills, and national identification cards, amongst others.
Hackers have progressed to making fake documents for identity theft to claim customers’ assets, and these have ruined a lot of customer’s trust in a lot of organizations. Verification of these documents can be done manually by trained personnel to identify the authenticity of the documents, but using an automated method has proven to be more convenient, faster, and error-free.
Automated document identity verification service providers use advanced biometric and face recognition algorithms to ensure that the faces analyzed are real and prevent the use of pictures of faces, 3D masks, and other fakes or renderings in the identity verification process.
Customers who are aware of how much security is available to protect their data and assets can rest assured that there is “no room for hacks, breaches, or identity theft” and that their accounts can only be opened by them.
As much as security is being upgraded, convenience has to be considered too. If the security measures are upscaled but the convenience of users isn’t taken into consideration, then it makes users uninterested in the long and stressful process.
The processes need to be streamlined to the user’s convenience with a very good user interface that has been researched to have an optimized user experience while using the product or service and getting their assets or data secured.
Adopting transparency will help build confidence and trust in customers when it comes to security measures. Letting them know how important their asset or data is and how important it is to protect it from hackers and breaches through multiple layers of security systems will help ease the burden on users and make the top security level attainable.
The use of an automated security identity verification system will help bypass long waiting hours and stressful processes by streamlining long processes into hassle-free processes.
Offering multiple choices of protection methods will also give users and customers a variety of choices of how they can assess their assets or data at their convenience while keeping their security at the top level.
Conclusion
Staying ahead of threats is paramount to keeping customers’ assets or data safe with the consistent updating of security measures and counter-checking for malware attacks on the system. Keeping users educated on regulatory compliance will also play a huge role in the rise of customer trust.
